A simple shift in wording can bring better closes in F&I

by DailyBriefers
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No one likes being ‘sold’. We all shrink away when we hear something that even remotely sounds like a sales pitch and in F&I, it’s easy to feel like that’s what you must do on every deal. After all, F&I is arguably one of the toughest places to sell ANYTHING at the dealership, and high-pressure […]

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