Animal Planet Roars into Burger King with Meal Toys

by DailyBriefers
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Animal Planet has announced its collaboration with Burger King on a collection of paper-based King Jr. meal toys and activities to inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint.  

Animal Planet fans can find the limited-edition paper premiums in all kids’ meals at approximately 14,000 restaurant locations worldwide, beginning on Oct. 18 in international markets and in the U.S. and Canada on Dec. 6 while supplies last.  

“Animal Planet is dedicated to providing quality wildlife content to a global audience through compelling storytelling across Discovery’s platforms, a mission we deepen through our consumer products offerings and our partnership with Burger King,” says Carolann Dunn, vice president, consumer products licensing, Discovery. “Burger King shares Animal Planet’s enthusiasm for inspiring curious young fans and we look forward to delivering on this shared goal through this line of kids’ meal premiums.”  

The collaboration, which will run for approximately five weeks, includes a variety of paper activity books that showcase animal themes including safari, ocean, pets, endangered animals, wilderness and cute and cuddly. Kids around the world can enjoy their King Jr. meal while learning about wildlife with the six activity books, which each feature coloring sheets, infographics, a poster, build-your-own mask sets, pop-out cards and stickers. Each activity book also comes with a scannable QR code to unlock more play opportunities. Kids can use their device to walk through an augmented reality portal to experience the environment and animals of the themed activity book, such as a 3D walk through the safari spotting native animals through an interactive game. 

“We take a great amount of pride in the joy that our youngest guests find in the toys accompanying our beloved King Jr. meals,” says Paloma Azulay, global chief brand officer, Burger King. “We are proud to introduce fun opportunities for digital play in our premium programs through this incredible partnership with Animal Planet, while also reducing our reliance on plastic premiums.”  

Discovery Inc. is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here. 

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