Battle Creek, MI — Kellogg Co.’s is offering consumers the chance to “take their lunch to the next level” with a year’s supply of Cheez-It Snap’d and $10,000 in lunch money in its ‘Snap’d My Sandwich’ sweepstakes.
“Lunch has unfortunately evolved into a boring routine for many Americans,” says Scott Crowley, brand senior director for Cheez-It. “That’s why we want to show Cheez-It Snap’d fans how adding the cheesy, thin and crispy crunch from Cheez-It Snap’d will level up their lunch and make it a meal to look forward to again.”
TV host, actor, director, comedian and self-proclaimed Cheez-It fan Alfonso Ribeiro is partnering with the brand to “call attention to America’s saddest sandwiches while providing the perfect fix.”
“Nothing beats a satisfying meal, and I know America deserves better than a sad, bland sandwich for lunch,” says Ribeiro. “I’ve always been a fan of the Cheez-It brand, and I think the ‘Snap’d My Sandwich’ sweepstakes is the perfect way to snap Americans out of their lunchtime rut. Why settle for no sides or boring chips when you could win a year’s supply of the perfect combination of cheesy, thin and crispy Cheez-It Snap’d — all in one bite?”
From July 7 to 21, consumers can comment on Alfonso Ribeiro’s Instagram and Facebook posts about their sad sandwich, using #SnapdMySandwichEntry to enter for the chance to win.
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