ComForCare, 24 Hour Home Care Among 2021’s ‘Best Workplaces in Aging Services’

by DailyBriefers
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Several of home care’s biggest names made it on to Fortune’s “Best Workplaces in Aging Services” list for 2021, including several that have earned the recognition in the past.

Released Friday, the Best Workplaces in Aging Services list is put together each year by Activated Insights, a subsidiary of Great Place to Work. The ranking is based on the “Trust Index,” which helps measure workers’ views toward their employers by asking dozens of key questions.

Overall, there were 15 at-home care organizations that cracked the 2021 list. The group included a mix of franchise networks and independent home care providers, with company size ranging from businesses with under 100 employees to some with more than 12,000.

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The five top home care organizations on this year’s list included ComForCare, 24 Hour Home Care, Senior Helpers, Care to Stay Home, and Butte Home Health and Hospice. ComForCare — a Best Life Brands company — was ranked with affiliate At Your Side.

J.J. Sorrenti, CEO of Best Life Brands, attributed landing on the Best Workplaces in Aging Services list to his network’s “outstanding leaders” on the local level as well as its innovative corporate team. A specific program that has helped attract and retain caregivers has been Best Life Brands’ “CaregiverFirst” program, Sorrenti noted.

“Our CaregiverFirst program is a proprietary program that focuses solely on providing unique strategies, resources and tools to support our owners with caregiver recruitment, engagement and retention,” the franchise leader said in a response shared with Home Health Care News. “We put our caregivers first and focus on taking excellent care of them so that they can provide excellent care to our clients.”

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ComForCare and At Your Side have 3,931 employees, according to Great Place to Work. The organization was not ranked on the 2020 list.

With 12,358 employees, 24 Hour Home Care made it on the 2021 list at No. 2 largely due to its ability to support caregivers’ passions while making new employees feel welcome. Last year, 24 Hour Home Care — an independent provider — was ranked in the No. 5 spot.

“Each and every team member at 24 Hour Home Care makes an impact every day and is the backbone of what makes us stand out as a home care company,” David Allerby, co-founder and CEO of 24 Hour Home Care, said in another response shared with HHCN.

Also with over 12,00 employees, Senior Helpers earned the No. 3 spot on the Best Workplaces in Aging Services list for the second year in a row. Led by CEO Peter Ross, the franchise company was acquired by Advocate Aurora Enterprises in the spring.

“Constant feedback, the ability to quickly pivot to provide caregivers the necessary support and resources to properly care for our seniors and treating staff with great respect has helped us tremendously in the past year,” Ross said in a response.

Outside of the top five, the remaining 10 home care organizations were: Sunland Home Care, Grandcare Health Services, Sunshine Homecare, SCAN Health Plan, CareCentrix, Compass Care, Hospice of Southern Illinois, Alleo Health, Avow Hospice and Visiting Nurse Association Health Group.

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In addition to home care organizations, Best Workplaces in Aging Services list also has rankings for skilled nursing operators and senior living providers. In total, nearly 228,000 employees took part in the annual project.

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