Popy Go Beauty’s Visual Identity & Packaging Is Undeniably Fit For The Gen-Z Crowd

by DailyBriefers
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There’s no such thing as having too much fun, and that’s precisely the philosophy that seeps from Popy Go Beauty’s playful packaging. Through youthful pastel colors, bubbly typography, and fresh illustrations, every detail of the packaging design shouts with a cheerful attitude. It’s refreshing to see how each product is packaged slightly differently, yet all are cohesive and seamlessly fit together as a brand. Designed by Pitu Studio, Popy Go Beauty’s packaging is sure to put a pep in every user’s step with its undeniable Gen-Z positioning.


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Popy Go Beauty is a pop culture-inspired beauty brand that will not only give you great results it is still a very chic yet cheerful brand. They believe in early skin caring, and every girl is different, unique, and has confidence within themselves through Popy’s charms. They are also focusing on making an affordable and approachable brand dedicated to the youngster. Hence the main target is mostly females in their teens.

Through those believe feminine colors are used, which is pastel colors. Pastel colors do also exudes the youth aspect of the overall brand look and feel. Those colors combination are chosen to represent the main special ingredient and the name of each product.

Inspired by those pop culture looks and feel, a playful yet bold visual is used as their logo design. The dynamic composition and the thickness of the typeface portray the 90’s inspired vibes. Those ideas also extend to other brands’ visuals, such as their stickers design and illustration style.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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