Precision Textiles redesigns website to better serve its customers

by DailyBriefers
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TOTOWA, N.J. – Precision Textiles has redesigned its website to highlight its products and its diverse manufacturing abilities.

The new website gives Precision Textile’s customers expanded details on products, a look at the company’s manufacturing capabilities and a better user experience. The company supplies coated fabrics, nonwovens and laminations for a diverse mix of industries including bedding, automotive and healthcare.

“Our new site showcases not only our products but also our capabilities, positioning us as a trusted partner that offers innovative products and services as well as experts in our field with the ability to engineer custom-made turnkey solutions,” said Scott Tesser, CEO. “For nearly 35 years, Precision Textiles has been a leading supplier of coated fabrics, nonwovens and laminates for a variety of industries, but our roots were initially established in the apparel category.

“When apparel manufacturing moved predominantly to Asia, we followed our customer base and opened more than 20 offices and several manufacturing locations in the Pacific Rim,” Tesser added. “Working in the fast-paced world of fashion helped establish a company culture that still prevails today, one that prioritizes creative design and ongoing innovation.”

The revamped site positions the company as a knowledgeable solutions provider and a collaborative partner, backed by service, quality and extensive research and development – all of which are key pillars of the company’s corporate values, which are rooted in its deep relationships with its customers.

It is with that same strategic approach that Precision Textiles has been able to expand its product portfolio across industries and categories.

“We want our partners to know that we are available 24/7 and can provide lab-tested solutions that can help them provide safer, more innovative products for their customers from our state-of-the art manufacturing facilities in New Jersey and North Carolina,” Tesser said. “The new website tells this story in a more compelling way and really shows the breadth and scale of our capabilities and expertise that spans across the bedding, automotive and healthcare industries. Our goal is to deepen the connection between our expert team and our valued customers, and the redesigned site reinforces this initiative.”

The new site has a cleaner, more contemporary feel. New imagery and a streamlined navigation bar offers detailed company information, including  history, sustainability efforts and executive biographies. In addition, the site highlights Precision’s manufacturing and warehousing locations, its manufacturing capabilities and details on its product lines for the bedding, healthcare, automotive, institutions fabrics and niche markets.

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