Reuters reveals Unilever’s dominance in India helps it raise prices, pinching rural poor

by DailyBriefers

Business & Finance

Reuters revealed how Unilever racked up strong sales growth in India last year on the back of sharp price increases attributed to its dominant market position and pent-up demand among middle-class shoppers. But industry experts said the British multinational should take care not to alienate poorer rural consumers — which some analysts estimate account for nearly half its revenues in India — after some signs they reined in spending last year as higher inflation took its toll.

Article Tags

Topics of Interest: Business & Finance

Type: Reuters Best

Sectors: Business & Finance

Regions: Asia

Countries: India

Win Types: Overall Coverage

Story Types: Human Interest / Feature

Media Types: Text

Customer Impact: Significant National Story

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