
Business & Finance
24 January 2023, 9:25 pm. 1 minute
Reuters revealed how Unilever racked up strong sales growth in India last year on the back of sharp price increases attributed to its dominant market position and pent-up demand among middle-class shoppers. But industry experts said the British multinational should take care not to alienate poorer rural consumers — which some analysts estimate account for nearly half its revenues in India — after some signs they reined in spending last year as higher inflation took its toll.
Article Tags
Topics of Interest: Business & Finance
Type: Reuters Best
Sectors: Business & Finance
Regions: Asia
Countries: India
Win Types: Overall Coverage
Story Types: Human Interest / Feature
Media Types: Text
Customer Impact: Significant National Story
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