Shopper Media Group rebrands

by DailyBriefers
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Retail out-of-home Shopper Media Group has rebranded to Shopper.

CEO Ben Walker says the rebrand reflects the company’s journey from emerging disruptor to established leader within the retail OOH category.

“Our rebrand and new positioning ‘closer to customers’ demonstrates our power as a valued partner and our capacity to unite brands and shopping centres with their customers,” he says.

“Through the strength of our national network and our ability to connect with shoppers at scale we will continue advocating for retail OOH and accelerating change that drives growth for the category.

“The shift from Shopper Media Group to Shopper encapsulates our pride and confidence in what we have achieved and our vision to explore new and exciting ways to further leverage technology and connect with audiences where they live, make life decisions and become customers.

“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand is approachable yet powerful, and a colourful new palette reflects the energy and vibrancy of Australian local communities.”

Shopper’s focus on data-driven insights, digital products and technology has been intrinsic to the brand’s DNA from the beginning and was thoughtfully woven through when defining the new brand direction for the business, Walker says.

Shopper has more than 400 shopping centres in it network. 

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