The parent company of supplements brand Swisse, H&H Group, has acquired US pet supplement brand Zesty Paws for US$610 million as part of a global expansion plan.
Zesty Paws will join H&H Group’s existing portfolio which also includes Biostime and Dodie. The deal follows H&H Group’s acquisition of Solid Gold last year.
“This acquisition combines H&H Group’s mission of health and happiness for all, with our passion for holistic pet health, to create a greater opportunity for Zesty Paws to bring transformative supplementation to pets worldwide,” said Steve Ball, CEO of Zesty Paws.
Launched in 2015, Zesty Paws offers its pet supplement products to customers across the US through its online store and e-commerce platforms such as Amazon, PetSmart and Target. Its products are also sold at major retailers across the country.
“[Zesty Paws] is well positioned for continued success, thanks to its strong focus on innovation and consumer-centric approach,” said Laetitia Garnier, CEO and executive director of H&H Group.
“The current global growth in pet ownership and trends in pet humanisation will support both our brands in going from strength to strength.”