If you’ve got a great idea for a new business venture and are ready to take the leap, you need to ensure you make the most of as many marketing channels as possible. It’s essential to boost your online presence and look for effective ways to create exposure for your brand. Fortunately, there are several tactics and strategies you can try, whatever your budget. You can start by networking on social media to build a client base, then branch out into hosting events or even working with local publications. Here are a few ideas to get your new business venture off the ground.
Build a contact list
One important thing to remember is that new business ventures require patience. You will need time to build up a contact list, but once you have this you can quickly expand through referrals and good word of mouth. Reach out to local businesses and see if you can collaborate with them. Come up with collaborative marketing strategies that will be beneficial to both parties. You could also try to get involved in local events.
Create exposure with customisable items
If you want to create brand awareness through promotion, try using customisable items with your branding. You could give these out at events or at other collaborating businesses. You could also offer free gifts as an incentive as part of a referral campaign. Email your contact list and offer a freebie in exchange for repeat business or recommending your brand to a friend.
Work with local publications
Write a press release to be published in local newspapers, on blogs or websites and relevant journals. This may require a small fee but it will be worth it to get publicity for your new business brand. You could make it about your brand’s story, your role in the community, or your latest product launch. The key thing is to prepare engaging content that will make your brand stand out above the rest. Here is some more advice on how to get local press coverage.
Opening offers and events
If you have a brick-and-mortar store you could organise an opening event such as a party with promotional offers. Reopening your business premises, or a new location is also a great opportunity for promotion. If you run an online business you could host a virtual event instead. You could even do this by collaborating with another business. Here are some tips for hosting a successful virtual event.
Network on social media
Social media is a great tool for budding entrepreneurs. You can post engaging video content, offers, and targeted ads that all link back to your website. If you can encourage your followers, customers, and even employees to create user-generated content on social media this will be even more effective. Here’s a complete guide on how to plan a social media campaign. Find fun and fresh ways to promote your new business venture and this will allow you to widen your reach and hopefully gain a competitive edge.