Abstract
This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation.
“Adobe’s recent Summit event on the need for marketers and other customer-facing roles to embrace the digital space and how Adobe is supporting organizations through its front-end digital transformation that results in the engagement, experience, and empathy that customers are looking for,” said Alan Webber, program vice president of IDC’s Customer Experience research practices.
Coverage
Subscriptions Covered
Agile Application Life-Cycle, Quality and Portfolio Strategies , Artificial Intelligence Strategies and Solutions , CMO Advisory Service , Customer Experience Management Strategies , Customer Intelligence and Analytics , Digital Commerce , Digital Experience Management Software , IDC Government Insights: United States Government Digital Transformation Strategies , IDC Retail Insights: Worldwide Retail Customer Experience and Commerce Strategies , Marketing and Sales Solutions
Companies Covered
Regions Covered
Topics Covered
Content applications, Customer relationship management applications, Marketing automation, Project and portfolio management, Technology buyer