A change is a comin’. Ten years ago, the idea of an all-electric pickup truck sounded fanciful on its face. Batteries in 2011 were hardly good enough to supply the puny electric motors in the Nissan Leaf. Towing was an absurd proposition. Just a decade later, we now have confirmation that all three of America’s best-selling trucks will offer full-electric versions by 2025.
The holdout was Ram, the truck brand of mega-corporation Stellantis. The parent company’s forays into electrification have been far more timid than Ford or GM’s, with a focus on V-8s over EVs. Changing times demand adaptation. So today, Stellantis revealed sweeping electrification plans, introducing electric-oriented slogans and strategies for its portfolio of brands. Jeep, Alfa Romeo, Ram, Chrysler, Maserati, and more are all getting reworked.
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Ram’s future-facing motto is “Built to Serve a Sustainable Planet.” The brand will launch an all-electric version of its volume-selling 1500 pickup by 2024, joining the upcoming Chevy Silverado EV and Ford F-150 Lightning in the world of electrified full-size trucks.
Upstart competition from Tesla, Rivian, and others surely forced the hand of the Big Three. The electric pickup truck went from a pipe dream to an unmissable business opportunity. Everyone is in the game now. With the marketing might of America’s best-selling nameplates now lined up behind them, EVs are looking more inevitable than ever.
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