Aragon Research Predicts 40% of Enterprises Will Deploy MicroVideo by By 2024

by DailyBriefers
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The Aragon Research Globe™ for Enterprise Video, 2023

The Aragon Research Globe™ for Enterprise Video, 2023

MicroVideo is the catalyst to improved employee and customer experiences, and thus a must-have for business growth. – Aragon Research CEO, Jim Lundy.

Today, March 30, 2023, Aragon Research published The Aragon Research Globe™ for Enterprise Video, 2023.

This report comes as video continues to be highly sought after by employees and by customers and as enterprises are continuously looking for ways to leverage this popular content.

Thanks to consumer tools such as Instagram and TikTok creating a growing demand from employees and customers, video is and will continue to be an integral part of business transformation.

This Enterprise Video Globe examines the following 14 major providers in a market that is becoming a key component in the race to transform the enterprise:

Brightcove, Haivision, IBM, Kaltura, MediaPlatform, Microsoft, movingimage, Panopto, Qumu, Sonic Foundry, uStudio, Vidyard, Vbrick, and Vimeo.

Enterprise video providers face the challenge of offering a robust platform where all video content can be stored and accessed, as well as offering the use cases that compel enterprises to buy. The need to focus on employee and customer experiences has not changed. What has changed is the emergence of intelligent video, powered by computer vision.

“MicroVideo is the catalyst to improved employee and customer experiences, and thus a must-have for business growth,” said Aragon Research CEO, Jim Lundy. “Aragon Research expects companies to deploy their own version of MicroVideo – by 40% by 2024 – in an effort to leverage this type of content and meet demand.”

Enterprises need to evaluate and prioritize video for their customer and employee needs. Business and technology leaders should use The Aragon Research Globe™ for Enterprise Video, 2023 as a guide to create a short list of vendors to evaluate.

About Aragon Research

Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.

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