The Greentech Festival in Berlin, which was held from 16 to 18 June, brought together companies and organisations who place sustainability at the heart of what they do. The BMW Group was therefore a leading partner of the festival, and was also present at the festival’s exhibitions and conferences.
Bernd Korber, Head of MINI, and Holger Hampf, President of Designworks, BMW’s design consultancy arm, sparked ideas as keynote speakers, exploring how they envision BMW’s role in shaping a better future.
One example of the innovative power of design can be found in the electrified wingsuit created by BMW i and Designworks. At the Greentech Festival, BMW presented the first electric drive system for a wingsuit which turns the age-old dream of individual flight into reality. An interactive virtual reality experience allowed visitors to come close to the experience of flying in an electrified wingsuit.
Another highlight was the latest BMW model from its electric product range – the BMW i4 eDrive40 Gran Coupe. It is the automaker’s first all-electric coupe.
BMW also showcased the BMW i3 Urban Suite, a mobility experience tailored entirely to the passenger’s individual requirements. Here, a standard BMW i3 was redesigned to create an interior that evokes the relaxed ambience of a boutique hotel. Several of these vehicles were in active service as VIP shuttles at the Greentech Festival.