Coca-Cola partners with Keep Scotland Beautiful to tackle litter

single-use packaging

Coca-Cola Europacific Partners collaborates with environmental charity Keep Scotland Beautiful, Forth Valley College, and local authorities in Scotland on a project to tackle single-use packaging litter.

Forth Valley College students and employees have been asked to consider how they can help reduce on-the-go food and drink litter, which Keep Scotland Beautiful said accounts for 63% of all litter across the college’s three main campuses in Alloa, Falkirk and Stirling.

As part of a seven-week campaign, street bins near the three campuses have been wrapped in messaging encouraging people to recycle, a billboard and targeted digital online advertising deployed, and increased recycling provisions introduced on campus.

Single-use packaging
The campaign’s billboard encourages consumers to recycle.

The project aims to reduce on-the-go food and drink litter and improve recycling rates across the campuses. Local authorities in Stirling, Clackmannanshire and Falkirk are collaborating on the project.

Students and staff were surveyed earlier this year and 78% said they consumed at least one item of food or drink on the go each week, Keep Scotland Beautiful said. 75% said they were concerned about the impact on-the-go food and drink litter has on the environment. While 85% said they were concerned about the amount of littered packaging caused by on-the-go food and drink products.

Jo Padwick, Senior Sustainability Manager at Coca-Cola Europacific Partners GB, commented: “We’re excited to partner with Keep Scotland Beautiful, Forth Valley College and local authorities on a campaign that will help support our mission of increasing recycling rates.

“As a brand well-loved in Scotland, we recognise the responsibility we have in ensuring as much of our packaging is recovered and recycled as possible. We’re striving towards a world without waste, and we’ve set ourselves a goal to collect and recycle a bottle or can for every one we sell by 2030.

“Collaborating with businesses and government organisations is one important way we can continue to drive our sustainability goals forward and look to create a more circular economy.”

Keep Scotland Beautiful, a delivery partner of the National Litter and Fly-tipping Strategy and Action Plan, which is part funded by Coca-Cola Europacific Partners (CCEP), is leading the campaign to “inspire behaviour change to reduce litter and increase recycling”.