Disney creates task force to explore AI and cut costs

by DailyBriefers


Reuters was first to report Disney’s plans to create an internal task force to exploit artificial intelligence technology to cut costs and develop new products even as it battles labor unions who are trying to limit the use of the technology. AI is expected to touch every corner of the entertainment conglomerate and insiders gave Reuters exclusive insight into its ambitions.

Market Impact

Bob Iger, now in his second stint as Disney’s chief executive, made the embrace of technology one of his three priorities when he was first named CEO in 2005. AI may be seen as one tool to help control the soaring costs of movie and television production, which require massive box office returns simply to break even. AI has become a powder keg in Hollywood, where writers and actors view it as an existential threat to jobs.  

Article Tags

Topics of Interest: Technology

Type: Reuters Best

Sectors: Technology

Regions: Americas

Countries: United States

Win Types: Speed

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Significant National Story

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