Leo Burnett Thailand Appoints Prasert Vijitpawan as Chief Creative Officer | LBBOnline

Prasert is an exceptional creative who has triumphed at all of the world’s most prestigious award shows, from Cannes Lions, D&AD, Clio, New York Festivals and The One Show to Spikes Asia, ADFEST and many more.

He joins Leo Burnett Thailand after 13 years at Ogilvy Thailand, most recently as Deputy Chief Creative Officer, where he helped to secure Thailand’s first Best of Film award from The One Show, 3 Bronze Lions, a Graphite D&AD Pencil, countless Golds from multiple shows, plus Campaign Brief Asia’s 2023 Asia Agency of the Year title – in 2023 alone. 

“Prasert’s appointment signifies a pivotal moment for Leo Burnett Thailand,” remarked Thipayachand Hasdin, CEO at Leo Burnett Thailand.

“Being among Thailand’s foremost creative talents, his presence underscores our dedication to creating impactful and culturally resonant brand narratives rooted in a deep understanding of human behaviour. With Prasert on board, we’re poised to embark on a thrilling new chapter.”

Prasert said, “Leo Burnett Thailand is one of the outstanding stars in the Leo Burnett global network, so it is a huge honour to be part of the team again. I have long admired the audacious bravery of Leo Burnett’s work, its visionary clients, and our shared belief that creativity has the power to transform human behaviour.”

Prasert joins Leo Burnett Thailand this week and will work with clients including Nescafé, McDonald’s, First Choice, Samsung, Suntory’s Brands, Lotus’s, Kubota and Visa. During his first tenure with Publicis Groupe, Vijitpawan spent five years at Saatchi & Saatchi Thailand and left in 2011.

 

Ajay Thrivikraman, chief creative officer, Publicis Groupe Southeast Asia said, “Leo Burnett Thailand with its world-class talent, is renowned globally for its memorably great creative work that makes Thai advertising unique. We believe that Prasert has the calibre and capability to lead this agency into the future.”