THE WHAT? Molton Brown has unveiled a Return, Recycle, Reward scheme aimed at ensuring that every component of its packaging is transformed and given new life.
THE DETAILS The personal care brand is encouraging customers to bring their empties back to stores, where they will be collected for recycling and sent to a partner recycyling facility operated by Cleantech.
As an incentive, those who return a 300ml bottle, or bottles that add up to 300ml, will receive 10 percent off their next purchase.
THE WHY? As the brand’s bottle caps, pumps and new hair care collection bottles are not widely recycled in the UK, this scheme is designed to reduce waste, banish single use plastic and reduce its impact on landfill. Beatrice Descorps, Global Vice President, Marketing, reveals, “Only we are responsible for protecting our planet – we believe that sustainability is more than the right thing to do, it’s a must. Our new ‘Return. Recycle. Reward.’ Program pays homage to our pioneering founders, who put nature at the core of its philosophy. By transforming our bottles into new resources, we’re one step closer to reducing landfill and creating a circular economy for future generations.”