Consumer industries have invested millions in improving “customer experience” – how consumers feel or perceive every interaction with a company. In clinical trials, the notion of “patient experience” has received comparatively less attention. That’s a missed opportunity. A patient participating in a trial has much in common with a shopper browsing in a store, ordering dinner, or upgrading mobile service. As patients or consumers, people appreciate clear communication, reliable encounters, and a chance to connect emotionally. Learn how by designing an intentional patient experience, sponsors can enhance patient engagement and adherence and, ultimately, improve trial performance.