THE WHAT? Vertical Wellness has announced its merger with CanaFarma Hemp Products Corp, making it the first house of CBD brands to go public.
THE DETAILS The Vertical Wellness management team will run the combined business, which will keep the Vertical Wellness name.
THE WHY? Vertical Wellness CEO J. Smoke Wallin, comments, “This is a platform for Vertical Wellness to fulfill its vision. To launch a portfolio of brands along a vast array of categories and segments requires resources, and the CanaFarma deal enables us to attract those resources at a scale we need. Working with Kathy Ireland and the exceptional worldwide team is a magnificent opportunity for any company in the space of CBD. Trust and credibility are essential.”