Yoshitsu outlines vision for 2024 growth – Global Cosmetics News

THE WHAT? Yoshitsu’s Principal Executive Officer, Mei Kanayama has issued a letter to shareholders highlighting the company’s recent accomplishments and plans for 2024. The company is predicting a revival of consumer demand, especially in the health, beauty and luxury sectors.

THE DETAILS The Japanese firm revealed that it is poised to amplify its brand presence in the US, Canada and UK this year, opening more flagship stores and direct stores in the US in particular.

THE WHY? The new stores will serve as retail outlets as well as cultural ambassadors for the value and quality Yoshitsu stands for, Kanayama said, enhancing brand awareness and deepening customer connections.