Weigel’s Launches Innovative Arcade Feature for Rewards Members
Weigel’s, a longstanding family-owned convenience store chain based in Eastern Tennessee, has unveiled an exciting new feature within its MyWeigel’s Rewards program: Weigel’s Arcade. This initiative aims to enhance customer engagement by integrating interactive gaming experiences into the shopping journey, thereby adding a layer of entertainment to the existing loyalty program.
The new arcade feature will periodically rotate its coin catalog and game selection to ensure a dynamic and captivating experience for users. Jessica Starnes, the director of loyalty at Weigel’s, emphasized the company’s commitment to enriching the value proposition for their rewards members. “We’re always looking for new ways to bring more value and fun to our MyWeigel’s Rewards members,” Starnes noted. “The Weigel’s Arcade offers an innovative way to engage our customers, making their experience with our app even more rewarding. By combining entertainment with our loyalty program, we’re creating a unique, family-friendly platform that strengthens our connection with the communities we serve.”
This strategic move comes in light of a significant increase in engagement among Generation Z consumers, with statistics indicating a 66% year-over-year rise. Weigel’s recognizes the growing demand for interactive, entertainment-driven experiences in today’s marketplace. By launching Weigel’s Arcade, the company not only aims to cater to the preferences of younger consumers but also solidifies its role as a forward-thinking player in the competitive landscape of convenience retail.
Headquartered in St. Louis, Missouri, Rovertown is the technology partner providing the mobile app platform for convenience retailers like Weigel’s. Their collaboration has resulted in a robust digital interface that allows convenience stores to engage their customer base in innovative ways.
Founded in 1931, Weigel’s operates 84 convenience stores, alongside a dairy and bakery, across the East Tennessee region. The company has built a reputation for quality products and dedicated customer service. With the introduction of Weigel’s Arcade, the brand not only seeks to retain its loyal customer base but also aims to attract a younger demographic looking for more interactive shopping experiences.
As retail landscapes continue to evolve, Weigel’s strategic initiatives, such as the Arcade, position the company as a leader in the convenience store sector, ensuring that it remains at the forefront of consumer trends and technology integration.
