Featured Legacy Business: Benny’s Carwash

Featured Legacy Business: Benny’s Carwash
Featured Legacy Business: Benny’s Carwash

Benny’s Car Wash: A Legacy of Community and Service in Baton Rouge

Established in 1951, Benny’s Car Wash has become a cornerstone of Baton Rouge’s commercial landscape, demonstrating an enduring commitment to local service and community support. As a four-generation family-run business, it has expanded significantly since opening its first location 74 years ago. Operating a total of nine locations, Benny’s offers a diverse range of services including car washes, oil changes, gas stations, and convenience stores. The Alford family—Benny, Jason, Justin, and Helen—remains deeply involved in the day-to-day operations, ensuring that the family’s legacy continues to thrive.

The Alford family’s roots are firmly planted in Baton Rouge; all members were born and raised in the city. This deep-seated connection fuels their dedication to giving back to the community that has shaped their lives and business. “We are committed to maintaining a strong relationship with our local clientele,” said Jason Alford. “Not only do we provide essential services such as car washes and oil changes, but we also employ approximately 400 team members and actively support various local charities and community events.”

Benny’s Car Wash is notable not only for its services but also for its community engagement initiatives. One particular program that stands out is the Annual Haunted Car Wash, which began in the mid-1980s and has evolved into a significant charity event. In recent years, all proceeds from this event have gone to support Our Lady of the Lake Children’s Hospital, reflecting the company’s commitment to those in need within their community. “It’s heartwarming to see the community rally together for a good cause year after year,” said Benny Alford.

Moreover, the company is expanding its footprint in the region. Its latest venture includes the opening of B-Quik, a convenience store and fuel station adjacent to a new car wash off Lee Drive. A new car wash and fuel station are also set to launch in Baker, with plans for further expansion into the Greater Baton Rouge area.

Benny’s Car Wash has left a mark not just on the local economy but also in popular culture, having been featured in the 1982 film “The Toy,” starring Richard Pryor. This tidbit adds an interesting layer to a business that has been a fixture in Baton Rouge’s landscape for over seven decades.

In conclusion, “Our mission is to be the best service organization in the Baton Rouge area,” shared Helen Alford, emphasizing the vision that drives their operations. Benny’s Car Wash continues to reinforce the idea that successful businesses can simultaneously thrive and contribute positively to their communities.

For more information about their services, visit Benny’s Car Wash.

Location: 9611B Airline Hwy, Baton Rouge, LA 70815
Phone: 225-927-7181