Humanrace Unveils Wellness-Centric Experience at Milan Design Week 2025
Humanrace, the wellness brand established by acclaimed musician Pharrell Williams, is making a significant splash at the 63rd edition of Milan Design Week with a series of innovative activations aimed at integrating design, skincare, and holistic self-care practices. The brand is grounded in principles of simplicity, inclusivity, and sustainability, and seeks to promote a lifestyle philosophy that transcends conventional beauty norms. “Humanrace is a journey of well-being,” Williams stated, emphasizing that the experiences curated for Milan Design Week are designed to immerse attendees in daily routines that contribute positively to their lives.
One standout feature of this year’s exhibition is Humanrace’s collaboration with Swiss design powerhouse USM Modular Furniture. Situated at Capsule Plaza 2025 in Spazio Maiocchi, this installation reimagines the conventional bathroom as a wellness sanctuary where thoughtful design fosters an atmosphere conducive to mindfulness and relaxation. The use of calming green color schemes and open layouts creates a harmonious environment, allowing visitors to explore the comprehensive skincare and body care product offerings that Humanrace has designed. This approach not only focuses on aesthetics but also underscores the connection between environment and well-being.
Adding to the immersive experience, Humanrace has partnered with Four Seasons Hotel Milano to present the Reborn pop-up spa. The event will feature the Humanrace Deluxe Glow Facial conducted by renowned specialist Dr. Jones on April 11-12, alongside contrast therapy sessions that utilize Sunlighten infrared saunas and Brass Monkey ice baths, further promoting physical rejuvenation and mental clarity. Guests will have the opportunity to purchase Humanrace products and receive complimentary branded merchandise, offering both a taste of luxury and practicality.
In another endeavor, Humanrace is collaborating with artisanal grocery store Terroir Milano from April 7-10 to extend wellness offerings in a more casual setting. Visitors can enjoy refreshments while exploring the skincare line and will receive specialty items such as KORU Raw Manuka Honey Lozenges, embodying the brand’s commitment to quality and holistic health.
Interactive QR codes introduced across all activations aim to enhance visitor engagement by prompting guests to reflect on their personal care rituals. This interactive component reinforces Humanrace’s central tenet: that self-care is a conscious, daily practice that begins from within.
The brand’s participation at Milan Design Week exemplifies a growing trend where wellness and design converge, promoting a lifestyle that elevates both physical and mental well-being. As the wellness sector continues to expand, Humanrace’s contributions are poised to resonate deeply with an audience that values authenticity, quality, and sustainability in self-care practices. This forward-thinking approach may position the brand as a leading voice in the ongoing dialogue surrounding wellness and lifestyle integration.
