Kohl’s, based in Menomonee Falls, WI, has recently announced an exclusive licensing agreement with Babies R Us, located in Parsippany-Troy Hills, NJ. This exciting partnership was revealed in a recent press release from Kohl’s.
The collaboration will see Babies R Us stores opening within Kohl’s locations beginning in August. This move will allow Kohl’s customers to browse and purchase baby supplies, apparel, toys, and more all in one convenient location. The plan is to open approximately 200 of these co-branded stores in the fall of 2024, with the goal of attracting younger customers who are starting families.
Babies R Us is owned by WHP Global, a well-known brand in the industry. Kohl’s CEO Tom Kingsbury expressed his enthusiasm for the partnership in the press release, stating, “Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy. We see significant opportunity in the baby gear category, and partnering with Babies “R” Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
This strategic alliance between Kohl’s and Babies R Us is expected to reshape the retail landscape and provide customers with a unique and enhanced shopping experience.
