The mobility sector in Saudi Arabia is experiencing a notable surge, driven by the increasing demand from the population for efficient and environmentally friendly transportation options. Innovation and sustainability are key factors in this transformation, with electric vehicles and ride-sharing services gaining momentum due to government support and growing environmental awareness. Investments in renewable energy and green transportation initiatives are also paving the way for a cleaner and more sustainable future. Positioned strategically, Saudi Arabia has the potential to become a regional leader in pioneering transportation solutions, attracting global investments and setting new standards for mobility innovation.
One individual who is making a mark in this evolving landscape is Hashim Alfatayerji. With over 25 years of experience in driving transformative change and achieving high levels of business performance across the Middle East, Hashim is recognized for his ability to build businesses from the ground up. His approach includes developing an innovative strategic vision, cultivating top talent, and establishing strong operational networks. Hashim also values forming robust relationships with external partners to drive his ventures forward successfully.
As the Commercial & Operations Director at SIXT Saudi Arabia, Hashim brings a wealth of expertise and a relentless drive for success to the forefront of the mobility sector, shaping its future. His commitment to challenging goals, exploring joint ventures, and pursuing mergers and acquisitions has consistently led to over 100% annual growth.
Aligned with the ambitious roadmap of Vision 2030, Hashim underscores the importance of initiatives like the Saudi sustainability program in reducing carbon emissions and promoting economic diversification. With his involvement in leading companies like SIXT Saudi and Al Turki Holding, Hashim is actively contributing to projects in electric and hydrogen fuel cell mobility vehicles to support Saudi Arabia’s GIGA projects.
Despite the challenges in the burgeoning mobility industry, Hashim remains focused on driving forward the sector in alignment with Saudi Arabia’s vision for the future. He emphasizes the importance of adapting to the global shift towards electric vehicles, highlighting the need for innovative solutions and strategic partnerships to thrive in the evolving market.
Hashim’s advice for companies and industry leaders in the EV sector includes embracing change, investing in training for teams, and fostering strategic partnerships for mutual growth and success. Learning from experiences and staying informed about industry trends are essential practices to navigate the rapidly evolving mobility landscape.
With a strong commitment to environmental sustainability and a dedication to promoting EVs and mobility solutions, Hashim continues to collaborate with government and private entities to drive innovation in the Saudi market. He encourages future leaders in the EV industry to adopt a long-term perspective based on market intelligence and to discard outdated preconceptions about EV technology for a sustainable future.
