Anthropologie, a renowned global lifestyle brand, unveiled a new partnership with Kiss the Ground, a leading advocate for regenerative agriculture and soil health. This initiative, launched during Earth Month, aims to raise awareness, educate, and engage individuals on the importance of regenerative agriculture in promoting a healthier planet.
Through their A Greater Good platform, Anthropologie highlights its commitment to being a force for good by prioritizing environmental responsibility and social consciousness in their products and practices. By collaborating with various non-profit partners and implementing conservation efforts, Anthropologie seeks to drive significant change.
Elizabeth Preis, Global Chief Marketing Officer of Anthrpologie Group, expressed excitement about the partnership with Kiss the Ground, praising their efforts to inspire millions to join the regenerative movement. Evan Harrison, Chief Executive Officer of Kiss the Ground, echoed this sentiment, emphasizing the importance of working together to enact positive change.
As part of the partnership, Anthropologie has pledged an annual donation of 0,000 to Kiss the Ground and will encourage customer contributions through roundup donations at checkout in all stores worldwide. Additionally, Anthropologie plans to engage employees through training and volunteering opportunities, while hosting workshops in collaboration with Terrain, a garden brand.
To celebrate Earth Month, Anthropologie will introduce its first regenerative cotton capsule collection, featuring products made with third-party certified regenerative cotton. This collection underscores the brand’s commitment to sustainability and responsible sourcing practices.
Anthropologie, founded in 1992, aims to connect with individuals who value self-expression and seek inspiration. With an expansive product range spanning apparel, accessories, home decor, and more, Anthropologie is dedicated to exceeding customer expectations in creative and personalized ways, shipping to over 100 countries.
Kiss the Ground, a 501(c)(3) nonprofit, advocates for healthy soil and regeneration as a solution to environmental challenges. Through storytelling, education, and partnerships, Kiss the Ground has inspired millions to engage with the regenerative movement.
Overall, the collaboration between Anthropologie and Kiss the Ground represents a significant step towards promoting sustainability and environmental stewardship, encouraging individuals to participate in creating a healthier planet for all.
