Executive Home Care Launches Second Annual “Roses for Resilience” Initiative to Celebrate Senior Clients
SCOTTSDALE, AZ — August 21, 2025 — Executive Home Care, a premier provider of in-home care services and a member of the Evive Brands family, has announced the second annual “Roses for Resilience” initiative aimed at honoring senior clients through the simple yet meaningful delivery of long-stemmed roses. This initiative builds on the success of its inaugural year, where the gesture significantly impacted the lives of many elderly individuals across the company’s extensive franchise network.
Jeanette Weinz, Brand President of Executive Home Care, emphasized the emotional resonance behind the initiative, stating, “As we enter year two of ‘Roses for Resilience,’ I’m continually inspired by the difference a single rose can make.” She noted that the act of delivering roses not only brightens senior clients’ days but also underscores the core philosophy of the organization, which centers on compassionate and relationship-driven care. Weinz further added, “Each rose is a reminder that our clients’ wisdom and resilience deserve to be celebrated every day.”
This year, caregivers will engage in delivering hundreds of roses across various locations, with franchisees documenting their experiences on social media platforms. Select highlights of these interactions will be featured on the Executive Home Care website, where families and communities can witness the profound impact of such gestures. This initiative serves as a powerful platform to raise awareness about the numerous challenges faced by older adults and emphasizes the crucial role that professional in-home care plays in fostering healthy independence among this demographic.
In conjunction with the rose deliveries, Executive Home Care encourages the community to participate in National Senior Citizens Day by reaching out to elderly neighbors, volunteering at local senior centers, or spending quality time with aging family members. Such efforts strengthen community bonds and promote a culture of respect and appreciation for the elderly.
About Executive Home Care
Executive Home Care specializes in providing both non-medical and skilled in-home care services that uphold the dignity, independence, and overall quality of life for seniors. With a robust network of caregivers and comprehensive franchise support, Executive Home Care is dedicated to assisting families nationwide as they navigate the complexities of aging, ensuring a supported and dignified experience for all involved. For more information on their services and the “Roses for Resilience” initiative, please visit www.executivehomecare.com.
