Animotion Media Group Collaborates with Izagur Media to Introduce “The Fixies” to Mongolian Audiences
Animotion Media Group has announced a significant partnership with Izagur Media to bring the beloved animated series “The Fixies” to viewers in Mongolia. This collaboration aims to enhance the educational landscape for children in the region by making this STEM-focused content accessible on both subscription video-on-demand (SVOD) platforms and linear television.
“The Fixies” centers around diminutive yet resourceful characters who reside within various machines, undertaking the task of fixing them and, in the process, imparting valuable lessons about technology and engineering to young audiences. The show has gained international acclaim, having been adapted into more than 30 languages and broadcast in over 150 countries, making it a well-established educational resource in children’s programming.
Beginning in June, the first season of “The Fixies” has already launched, with subsequent seasons scheduled to debut monthly, ensuring a steady stream of content for eager viewers. In a decisive move to reach a broader audience, Izagur Media will also feature “The Fixies” on its Dream TV linear channel, enhancing accessibility for families across Mongolia. This dual-platform approach allows for increased engagement with the series, catering to both digital streaming preferences and traditional television viewing habits.
Julia Nikolaeva, General Manager at Animotion Media Group, highlighted the importance of partnerships that resonate culturally and educationally with targeted markets. “As we grow our footprint across new territories, it’s important to find partners who understand the cultural and educational value of what we create,” she stated. This emphasis on localized collaboration plays a pivotal role in ensuring that the content is not only entertaining but also relevant and beneficial for the audiences it aims to serve.
Aigerim Leskhan from Izagur Media echoed this sentiment, sharing enthusiasm for the series’ potential impact: “We’re always looking for standout content that speaks to kids in an engaging and meaningful way. ‘The Fixies’ is both smart and playful, and we’re proud to be the first to introduce it to children in Mongolia.” This partnership promises to foster a love for science and curiosity about the workings of the world, aligning with global educational initiatives aimed at enhancing STEM learning among young viewers.
In conclusion, the introduction of “The Fixies” to Mongolian audiences through the partnership of Animotion Media Group and Izagur Media represents a significant step forward in promoting quality educational content. By engaging children in the joys of learning about technology and problem-solving through playful storytelling, this collaboration stands to enrich the lives of young viewers across the nation.
