Guavapay, a global fintech company, has partnered with Visa, a leader in digital payments, to launch an Out of Home (OOH) campaign across London. The collaboration aims to increase awareness of the MyGuava multicurrency Visa Card, which is accessible to users of the MyGuava App and MyGuava Business, Guavapay’s flagship products.
The campaign targets Gen Z and Millennial users for the MyGuava App and small retailers for MyGuava Business, highlighting the benefits of the MyGuava products as a solution for various financial needs.
The MyGuava App acts as a payment platform, providing local and global payments, card transactions, shared payments, and tools for managing spending and savings.
Mark Berry, Head of UK Clients at Visa, expressed excitement about the partnership, emphasizing the shared vision to offer innovative payment solutions that cater to the evolving needs of individuals and businesses. The goal is to provide a seamless, secure, and rewarding payment experience to customers, ultimately driving greater financial inclusion and empowering individuals to achieve their financial goals.
MyGuava Business offers financial services for businesses of all sizes, including multicurrency accounts, POS terminals, and payment gateway solutions. The aim is to enhance efficiency and enable both local and international transactions through an integrated approach.
Kamal Hasanov, CEO of Guavapay, expressed enthusiasm about the collaboration with Visa, marking a significant milestone in their mission to provide comprehensive and inclusive financial solutions. The campaign intends to raise awareness among individuals and businesses, emphasizing the convenient, secure financial management and payment solution offered by MyGuava while ensuring affordability.
