LAS VEGAS, NV – January 5, 2026 – Busan University of Foreign Studies (BUFS), a globally recognized educational institution specializing in languages and AI, today announced its independent participation at CES 2026 in Las Vegas. Following a highly successful solo exhibit in 2025, BUFS is leveraging the world’s premier technology event to strategically expand its unique, localized University-Industry Collaboration (UIC) model onto the global stage.
BUFS operates under the innovative educational philosophy of fostering “Problem-Finding, Self-learning, and Collaboration between global and local community” (PSC-based talent). The university’s prominent presence at CES 2026, located at Venetian Expo, Booth 50972, is a strategic move to solidify its role as a sustainable regional innovation platform by integrating its core strengths in foreign languages, artificial intelligence, international trade, and global business capabilities.
Global Reach Through Localized Partnership
The dedicated BUFS booth will serve as a cornerstone for innovative technologies from several prominent Busan-based South Korean companies, including Donghwa Entec, A-Mi Global (DR.MED), Health Pharmaceuticals, i-SMR, and K-Lab.
In a powerful, practical application of its PSC model, BUFS students are actively supporting these companies on-site. They are providing comprehensive, real-time assistance ranging from technology demonstrations and critical global buyer consultations to the crucial identification of potential overseas partnerships and strategic market entry planning.
A key highlight of this collaboration is the anticipated long-term strategic partnership with Donghwa Entec. Their participation at CES 2026 is expected to solidify a robust mid-to-long-term cooperative model encompassing joint global marketing and export strategy planning, specialized talent placement, and ongoing field-oriented university-industry projects.
Executive Insight: Scaling the RISE Program Globally
“The core purpose of our participation in CES 2026 is to validate and globalize the regional industry-academia cooperation model we established through South Korea’s RISE (Regional Innovation System & Education) program,” said Dr. Soon Heung Chang, President of BUFS.
“Building on last year’s experience, we are systematically enhancing our support for local companies’ overseas expansion while providing our students with invaluable global field experience. This initiative stands as a benchmark case for UIC (University-Industry Collaboration), creating a powerful win-win scenario for both regional economic innovation and university competitiveness,” President Chang added.
About Busan University of Foreign Studies (BUFS):
Founded in 1982 in Busan, South Korea, Busan University of Foreign Studies is an esteemed private university dedicated to cultivating globally competitive talent. Specializing in foreign languages, AI, and international business, BUFS emphasizes practical, field-oriented education that uniquely prepares students for the complexities of the global marketplace. The university is a recognized leader in regional innovation, actively connecting local businesses with international opportunities through its innovative educational and cooperative programs.
Media Contact:
Eric (Suk Won) Kwon
Head of UIC(University-Industry Collaboration)
Busan University of Foreign Studies
ekwon@bufs.ac.kr
+82-51-509-5784
https://www.bufs.ac.kr/bbs/board.php?bo_table=bufsmain_2023
###
