China International Import Expo showcases record number of exhibitors
More than 4,000 international companies are participating in the China International Import Expo (CIIE) in Shanghai, which runs from November 5 to 10, 2025. This year’s event features over 480 exhibits making their global, Asian, or Chinese debuts, marking a record high for the expo.
Innovative products debut at CIIE
Exhibitors are unveiling cutting-edge products, including a laser confocal fluorescence imaging device designed for real-time surgical applications and a flexible intraocular lens for myopia that will soon be produced locally. The expo is seen as a platform for accelerating the market entry of innovative research and development achievements.
Xie Lei, Chief Operating Officer of Carl Zeiss Greater China, emphasized the application of optical technology across various fields, stating, “We can bring in more cooperation to help us develop products that are better suited to China.”
In the mobility sector, a new tire that collects tactile data from the road surface aims to enhance safety for drivers. Song Fen, Vice President of Michelin China, noted that this technology has already undergone scenario validation in China, with the first use cases expected next year.
Global companies expand their presence in China
The CIIE serves as a crucial gateway for foreign businesses aiming to access China’s vast markets. Pan Xiaoming, Senior Vice President of AMD, remarked on the importance of China in the global innovation ecosystem, citing the country’s continuous innovative vitality and complete industrial ecosystem as key factors for their confidence in the market.
Qualcomm is showcasing a 6G terminal prototype, marking its first public appearance. Frank Meng, Chairman of Qualcomm China, expressed optimism about future cooperation within China’s mobile communications industry.
Background on the China International Import Expo
Launched in 2018, the CIIE is the world’s first national-level expo dedicated to imports. It aims to facilitate international trade and has become a significant event for foreign enterprises seeking to enter the Chinese market.
Impact on international businesses
Exhibitors like Ysabel Zea, co-founder of the Peruvian brand Warmpaca, and Van Den Hurk, CEO of New Zealand’s TheLand, have reported significant growth in their businesses due to participation in the CIIE. Warmpaca has expanded its supplier network significantly, while TheLand has seen its fresh milk sales increase 26-fold since its first appearance at the expo.
The CIIE not only provides a platform for product displays but also fosters partnerships and collaborations among international companies, contributing to mutual growth and development.
