Lee’s Famous Recipe Chicken Launches Mother’s Day Chicken Rescue Initiative to Celebrate Moms and Drive Customer Engagement
As Mother’s Day approaches, Lee’s Famous Recipe Chicken, a well-known name in the casual dining segment synonymous with quality comfort food, has unveiled its Mother’s Day Chicken Rescue initiative. Geared towards assisting last-minute planners, this initiative aims to provide easy solutions for families wishing to celebrate this special occasion without the stress of last-minute preparation.
According to data from OpenTable, a significant trend has emerged among diners, with over 35% of reservations made within two days of Mother’s Day in the previous year. Recognizing the urgency that many families face, Lee’s Famous Recipe Chicken is stepping in with a series of rewarding offers and helpful resources to ensure a memorable celebration for moms everywhere.
From May 1 to May 11, guests can explore inventive and enjoyable ways to honor their mothers by visiting MomsChickenRescue.com. This dedicated portal features an exclusive video packed with helpful tips for hosting an impressive Mother’s Day gathering. In addition to hosting guidance, customers can also download e-cards to express their heartfelt sentiments towards their mothers.
A key incentive during this promotional period is the double points offered to all members of the Lee’s Famous Rewards program on any order placed within these dates. Moreover, those who participate by texting “MOM” to 1-833-468-1835 will unlock a one-time opportunity to earn an additional four times the points on any order made on Mother’s Day itself.
Ryan Weaver, CEO of Lee’s Famous Recipe Chicken, commented on the significance of the holiday, stating, “Mother’s Day is one of our biggest celebrations of the year because families have trusted Lee’s for generations to be part of their meaningful moments.” The Chicken Rescue program is designed not only to simplify the celebration process but also to reward families for their loyalty.
The Lee’s Famous Rewards program remains free to join, allowing participants to accumulate one point for every dollar spent. These points can subsequently be redeemed for menu items and discounts at any of the chain’s locations. For added convenience, customers can enroll via the Lee’s app, which is available on both Google Play and the App Store.
In an effort to further solidify its community ties, Lee’s Famous Recipe Chicken has partnered with GiftAMeal, an innovative cause-marketing initiative that transforms customer photos into meals donated to local food banks. This program allows customers to give back while enjoying their meals. Patrons can simply scan a QR code at any Lee’s location or upload photos through the app to facilitate this charitable contribution. As we approach a holiday synonymous with giving, this initiative presents an excellent opportunity for customers to spread love and support their communities.
Lee’s Famous Recipe Chicken, founded in Lima, Ohio, nearly 60 years ago, prides itself on serving fresh, never frozen chicken. The franchise has garnered recognition as one of the top ten fast-food fried chicken chains, based on USA Today’s Readers’ Choice Awards. Currently, there are over 130 locations across 12 U.S. states and Canada, with most of these establishments independently owned and operated.
To learn more about celebrations and offers associated with the Mother’s Day Chicken Rescue, visit Lee’s Famous Recipe Chicken or follow along on social media platforms such as Facebook and Instagram.
