‘MUJI expands into European market with launch on BigCommerce’

MUJI Launches New Online Storefronts on BigCommerce for European Expansion

Japanese fashion and lifestyle brand MUJI is set to expand its presence in Europe with the launch of new online storefronts on the BigCommerce platform. With over 1,000 physical stores worldwide offering a wide range of Japanese-influenced products, including clothing, household goods, food, and even houses, MUJI is now looking to bolster its European reach.

In Europe, MUJI currently operates physical stores in several countries, including the UK, France, Germany, Italy, Spain, Portugal, and Finland, along with online stores that serve customers in 15 European countries.

Chuan Huang, head of eCommerce for MUJI Europe, shared, “We have an ambitious growth plan in Europe, and we needed a platform to replace our outdated system and provide immediate access to industry-leading technology. BigCommerce quickly emerged as our best option because of its total cost of ownership, fast deployment, platform agility, and flexibility to future-proof our operations. We are already seeing improvements in traffic and conversions since our launch on BigCommerce.”

Partnering with London-based eCommerce agency GPMD, MUJI successfully launched new online stores in key European markets, including the UK, France, Germany/Austria, Italy, and Spain/Portugal, as well as an additional store for the rest of Europe. Each storefront is tailored with localized languages, catalogues, pricing, categories, delivery methods, and payment options, allowing MUJI to easily expand into new markets in the future.

The collaboration between MUJI and BigCommerce marks a significant step towards enhancing the brand’s digital presence and driving growth in the competitive European marketplace.