Renowned lifestyle guru Martha Stewart is bringing her signature style to the garden with the launch of a new apparel line in collaboration with Tractor Supply Company. The Martha Stewart Garden Apparel Line is set to debut in 50 select stores and online starting the week of March 25.
The collection features eight stylish and functional pieces, including a puffer vest, cargo convertible pants, and a garden work shirt, with prices ranging from .99 to .99. Stewart expressed her excitement about the collaboration, stating that the line reflects her passion for gardening and outdoor work.
Tractor Supply Company emphasized the importance of women’s apparel, especially in the gardening category, and sees the Martha Stewart collaboration as an opportunity to offer customers unique and fashionable options. Seth Estep, chief merchandising officer at Tractor Supply Company, noted that the partnership with Stewart will bring both fashion and function to their gardening customers.
With over 2,200 namesake stores across the country, Tractor Supply Company is a leading retailer in the rural lifestyle space. The collaboration with Martha Stewart is just one of many under the Marquee Brands umbrella, which includes a diverse portfolio of brands such as The BCBG Group, Ben Sherman, and Emeril Lagasse.
Stewart’s new garden apparel line is poised to blend style and functionality for women who want to look good while getting their hands dirty in the garden. With its unique offerings, the collection promises to bring ease and creativity to outdoor work, reflecting Stewart’s own dedication to maintaining a beautiful and healthy garden.
