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Cunard’s latest ship, Queen Anne, has set sail to record-breaking bookings following its highly anticipated launch. The 3,000-guest vessel embarked on its maiden voyage on May 3 before returning to its homeport of Southampton on May 24 for a celebratory British Isles Festival voyage. The highlight of the event was a grand naming ceremony in Liverpool.

The luxury cruise brand has reported unprecedented bookings in May, with Queen Anne Europe itineraries being particularly popular. The ceremony in Liverpool saw over 50,000 attendees, with thousands more lining the River Mersey to catch a glimpse of the majestic ship. Cunard also generated over 21 million impressions on social media on the day of the event.

Cunard President, Katie McAlister, expressed delight in the strong booking momentum post the successful launch of Queen Anne. The brand looks forward to welcoming new guests on board Queen Anne and its iconic fleet in the future.

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About Cunard: Cunard is a luxury British cruise line with a history dating back to 1840. The brand is known for creating unforgettable experiences around the world with its fine dining, entertainment, and White Star service. Currently, Cunard operates four ships – Queen Mary 2, Queen Elizabeth, Queen Victoria, and the new addition, Queen Anne. The line is owned by Carnival Corporation & plc and is based in Southampton.


Cunard continues to make waves in the cruise industry with its newest addition, Queen Anne, setting new records in bookings and guest experiences.