Cadillac, a well-known luxury brand under General Motors, has decided to shift gears in its plans to go fully electric by the end of the decade. The company, like many other automakers, is facing a reality where consumer interest in electric vehicles is not meeting the original expectations set by manufacturers.
John Roth, the General Motors vice president of Global Cadillac, made the announcement at a recent North American presentation of the new electric Cadillac Optiq. Contrary to their previous statement about completely converting to electric vehicles by 2030, Cadillac will now continue to offer gas-powered vehicles alongside EVs.
While Cadillac will still have electric vehicles in all segments, Roth mentioned in a statement to WardsAuto that they will also be offering gas-powered and hybrid options beyond 2030. This decision comes as the company aims to let customer demand dictate their future portfolio, focusing on their competitive advantage in the marketplace.
“We will be offering an all-EV portfolio and let the customer be our guide. What that materializes to … we will work through internally discussing our competitive advantage in the marketplace, and not put all our cards on the table all at once,” Roth told WardsAuto.
This strategic shift by Cadillac reflects the evolving landscape of the automotive industry and the need to balance consumer demand with sustainability goals. As the company navigates this transition, it remains committed to providing a diverse range of vehicle options to cater to different preferences and needs in the market.
