Genesis Launches National Advertising Campaign for the 2026 GV80 SUV, Emphasizing Family Connections
Genesis Motor America has unveiled its latest U.S. national advertising campaign titled “Pull in Imagination,” showcasing the 2026 Genesis GV80 SUV. The visually engaging campaign, which debuted on August 9, will air through October 31 across television, streaming platforms, and social media.
According to Amy Marentic, Chief Marketing Officer of Genesis Motor America, this initiative is designed to celebrate the creativity and imagination that the brand’s vehicles can inspire within contemporary families. “The GV80 is more than just a luxury SUV; it is a thoughtfully designed space that encourages families to connect, explore, and dream together,” Marentic noted. The campaign aims to highlight not only the vehicle’s exceptional comfort and safety features but also its potential to support the dynamic needs of modern family life, fostering experiences that bring joy and discovery.
The campaign, directed by creative duo Julien and Quentin, opens with a unique visual narrative. In a whimsical scene, a young child discovers the ability to pull a rainbow from the sky, which magically infuses the interior of the GV80 with vibrant colors. This enchanting imagery not only highlights the SUV’s spacious third-row seating and customizable Mood Curator lighting system, but also positions the vehicle as an integral part of imaginative family experiences.
Jason Sperling, Chief Creative Officer of INNOCEAN USA, emphasizes the importance of innovative marketing in a crowded automotive industry. “In a category often defined by outdated marketing clichés, we prioritize fresh ideas and bold storytelling,” Sperling stated. He also noted that Genesis seeks to establish a new luxury ethos that is inclusive and welcoming, particularly for families with young children, contrasting it with the traditional luxury segment often characterized by exclusivity.
“Pull in Imagination” marks the third phase of the Genesis “New Beginnings” campaign, following previous initiatives like “Blank Canvas” and “No Old Thinking,” both of which were launched in early 2025. These campaigns collectively aim to redefine luxury through emotional storytelling and cultural relevance, tapping into modern values and consumer expectations.
The timing of this campaign aligns strategically with the release of “Freakier Friday,” a major motion picture featuring significant product placement of the Genesis GV60 and GV80 SUVs. This collaboration underscores Genesis’ effort to strengthen its cultural footprint and broaden its appeal among family-oriented audiences.
Consumers can view the new campaign starting August 9 through various media channels, while additional information about the Genesis lineup is available at www.genesis.com. For a closer inspection of the GV80 and its features, interested customers can reach out to their local Genesis retailer.
Through this campaign, Genesis doesn’t just advertise a vehicle; it tells a story about family connections and invites viewers to imagine a world where their journeys are filled with wonder and creativity.
