JCPenney Expands Home Collections with Jenny Martinez and Laura Ashley
Plano, TX – JCPenney has unveiled two new home collections aimed at reinforcing its position in the home décor market and reaffirming its commitment to making quality design accessible to diverse consumers. The retailer has expanded the Jenny Martinez Home Collection while simultaneously introducing exclusive Laura Ashley Home designs, both of which will be available in-store and online.
The Jenny Martinez Home Collection features an array of items that encapsulate the creator’s vibrant and culturally rich aesthetic, specifically designed to enhance every area of the home. Known for her engaging presence on social media, particularly with over 3.7 million followers on TikTok, Jenny Martinez has been collaborating with JCPenney for more than two years, previously focusing on kitchenware. Her new offerings extend this concept homeward, infusing her Latino heritage into items that range from bed linens to decorative throws and cookware.
Martinez’s designs are rooted in the warmth and familial essence of her hometown, Chapala, Mexico, encapsulating the belief that the home serves as the heart of family life. This collection features not only practical items like stainless steel and cast-iron cookware but also culturally inspired artisan pieces, including traditional molcajetes (stone mortars) and olla de barro (earthenware pots). The new bedding and bath products, priced starting at an accessible .99, are crafted for effortless mixing and layering, emphasizing that functional and expressive design can indeed coexist affordably.
In conjunction with Martinez’s collection, JCPenney has also made a significant move by bringing the Laura Ashley Home brand into physical stores for the first time. Though Laura Ashley has had an online presence through JCPenney’s website for years, this new initiative allows customers to interact with the brand’s representative styles firsthand. The collection showcases the quintessential British countryside aesthetic, featuring romantic floral designs, soft pastel colors, and textured fabrics. Key products will include heirloom-inspired quilts and ultra-soft throws, designed to blend timeless elegance with practical everyday use—all at prices that promote accessibility to classic designs.
JCPenney’s strategy is clear, as emphasized by Senior Vice President and General Merchandising Manager Kevin McGhee: “Our goal is to offer standout design and quality at an unmatched value.” As the company enters 2026, it aims to present itself as a go-to destination for home décor among America’s working families, further solidifying its commitment to design-driven products.
Both collections are available at select JCPenney locations and through the retailer’s online platform, jcpenney.com. They are poised to be featured prominently during JCPenney’s Presidents’ Day promotions, aligning perfectly with the seasonal trend of home refreshment.
As JCPenney continues to evolve, these new offerings reflect a broader strategy of revitalizing the brand’s identity and appealing to a wider audience by combining distinctive design philosophies with economic versatility.
