A sustainability fintech company, ekko, has teamed up with Primis, a leading customer experience solution provider, to enhance sustainability in the post-purchase customer experience. This collaboration aims to give customers more visibility into the environmental impact of their purchases.
By utilizing ekko’s technology, Primis can improve the post-purchase consumer experience for users of major delivery businesses like Evri. Despite carriers offering eco-friendly options, customers have been lacking accurate tracking of their environmental impact post-purchase. This partnership fills that gap by providing customers with insights to make more sustainable purchasing decisions.
Both ekko and Primis, as British scale-up companies, are dedicated to utilizing technology to address consumer challenges. This partnership showcases how innovative UK tech companies can collaborate to create long-lasting positive impacts on society. With Primis’s vast network and the quality of the new solution, this partnership is expected to have a significant impact.
Efficiency in the post-purchase phase is essential for a positive customer journey, involving branded communications from purchase to delivery. By integrating sustainability into this process, the customer experience is enhanced while also boosting brand activation. Merchants can now offer options like carbon offsetting purchases or planting trees, leaving reviews, and reducing plastic waste through referrals.
Moreover, by taking a data-driven approach, retailers can deliver more engaging customer experiences, leading to an increase in open rates by up to 95%. Credible and traceable sustainability metrics can fuel customer engagement, drive repeat purchases, increase brand transparency, and build consumer trust. This also provides an opportunity for brands with ESG targets to connect with customers and raise awareness about climate change, promoting long-term positive behaviors.
Oli Cook, the CEO and Co-Founder of ekko, expressed excitement about the partnership’s focus on integrating sustainability into eCommerce practices. Rebecca Griffiths, CEO and Founder of Primis, emphasized their commitment to transparency around the environmental impact of online shopping. Both leaders see this partnership as a long-term commitment poised for significant growth in 2024, aiming to make a global difference through engaging consumer experiences that positively impact the world.
