Popsicle Introduces Bluey Ice Pops: A Sweet Collaboration with BBC Studios
Popsicle, the iconic ice pop brand cherished by families for generations, has announced an exciting new partnership with BBC Studios to launch a delightful frozen treat inspired by the beloved children’s series, Bluey. Set to hit grocery store freezers nationwide in 2026, the Popsicle Bluey ice pop seeks to blend childhood nostalgia with contemporary flavors, appealing to both young fans and their parents.
The Popsicle Bluey ice pop features an endearing design that showcases the titular character’s cheerful face. This playful presentation is likely to resonate with children who are captivated by the show’s creativity, humor, and themes of family play. Each ice pop offers an enticing burst of mixed berry flavor, combining notes of strawberry and blueberry for a refreshing taste experience that aims to make snack time more enjoyable.
In a significant move towards healthier snacking, the Popsicle Bluey ice pop is crafted with less sugar and utilizes colors derived from natural sources. The absence of artificial dyes or synthetic colors aligns with the growing consumer demand for cleaner, more transparent ingredient lists. Popsicle’s commitment to providing parent-approved treats reinforces its longstanding reputation for quality and simplicity.
Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company, shared her excitement regarding the collaboration, stating, “Bluey is a phenomenon that resonates deeply with kids and parents alike, making it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy.” Vortsman also highlighted the shared values between Popsicle and Bluey, particularly in celebrating imagination, kindness, and family connection.
The Popsicle Bluey ice pop will be available in convenient six-count packs at major retailers across the country, with a suggested retail price of .29. This pricing position and the accessibility of the product may further bolster its appeal during family outings and summertime activities.
About The Magnum Ice Cream Company
The Magnum Ice Cream Company stands as a global leader in the ice cream industry, boasting a diverse portfolio that includes renowned brands such as Magnum, Ben & Jerry’s, Wall’s, and Cornetto. With operations extending across 80 countries and an impressive fleet of nearly 3 million freezers, the company reported a remarkable €7.9 billion in revenue for the year 2024, underscoring its strong market presence and commitment to innovation in frozen desserts.
As families continue to seek enjoyable and quality treats, the Popsicle Bluey ice pop represents an innovative step forward in the ever-evolving landscape of snacks that prioritize both taste and health.
