In a strategic move to accelerate digital payments, Southeast Asia Commercial Joint Stock Bank (SeABank) and Visa Inc. have strengthened their partnership through a comprehensive cooperation agreement. This collaboration is aimed at enhancing SeABank’s solutions, data capacity, and expertise to drive advancements and accelerate the bank’s payment services development strategy.
The partnership will focus on improving the customer experience journey on digital platforms, enhancing card products and services, optimizing the card service ecosystem on digital platforms, increasing efficiency and creativity in marketing and communication activities, and enhancing risk and fraud management in card issuance and payment processes.
During the signing ceremony, Mr. Stephen Karpin, President of Visa, Asia-Pacific Region, expressed Visa’s commitment to enhancing Vietnam’s digital payment ecosystem through strategic partnerships with banks. He emphasized the importance of collaborations in improving customer experience and strengthening risk management capacity.
Madame Nguyen Thi Nga, Permanent Vice Chairman of the Board of Directors of SeABank, highlighted SeABank’s focus on digitalization as part of its Digital Convergence strategy. She noted the positive changes in card services resulting from the partnership with Visa and the impact on customer experience.
With Visa’s support, SeABank has revolutionized its card services, introducing new card lines such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite with tailored privileges for different segments. The bank has seen steady growth in card transaction revenue, with an annual average growth rate of approximately 125%. SeABank has also received prestigious awards for its card products and services.
As Vietnam transitions rapidly from cash to digital payments, the expanded cooperation between SeABank and Visa is expected to drive further growth and opportunities in the digital payment landscape, contributing to the country’s digital transformation efforts.
