‘Analysis of Wealth Passing Down Through Generations in the United States by 2024’

Different generations of Americans display unique financial attitudes and behaviors, from the risk-embracing Gen Z to the financially secure Silent Generation. A recent report highlights these differences, shedding light on how each generation handles their finances and which financial institutions they trust.

According to the report, 55% of Gen Z believes it is easier to achieve generational wealth now compared to 37% of the general population. The report also delves into topics such as each generation’s feelings about their financial futures, who is most likely to take risks with their money, and which Americans view cryptocurrencies as the future of online financial transactions.

Additionally, the report explores the popularity of mobile banking apps versus online banking websites, as well as whether trust in financial service brands varies widely across different generations.

For more insights into generational wealth beliefs and financial behaviors, download YouGov’s latest report.