Colorado dealers collaborate with AI platform AskOtto for Denver Auto Show

The Colorado Automobile Dealers Association has announced a new partnership with inSearchX’s AskOtto.AI generative artificial intelligence platform in preparation for the 2024 Denver Auto Show. The event is scheduled to take place from April 4-7 at the Colorado Convention Center.

The collaboration aims to enhance auto buyer engagement and streamline the car purchasing process by offering personalized vehicle recommendations, in-depth car analyses, and access to various vehicle services such as insurance and trade options. Attendees of the auto show will also have the opportunity to receive discounts and incentives from participating dealers and OEMs.

According to inSearchX, AskOtto is an advanced large language model that has been developed based on data from 6 million vehicle ownership surveys and interviews. This unique dataset covers everything from purchase reasons and shopping habits to pricing, dealership experiences, and vehicle preferences.

The AI platform enables consumers to interact with AI technology to explore vehicles, receive offers on vehicles of interest, and access information on services for their current vehicles, including insurance, finance, recalls, valuations, repair, and servicing. Dealers can also leverage AskOtto’s vehicle and consumer insights to enhance their websites, content, and marketing strategies.

In addition to the partnership with the Colorado Automobile Dealers Association, inSearchX CEO Eric Brown will be speaking at the upcoming Auto Intel Summit + National Remarketing Conference, scheduled for April 23-25 in Cary, N.C. Brown will be leading a session titled “How LLMs in AI Change All the Rules,” which will explore the impact of automotive large language models in AI on digital marketing strategies, operational insights, and automation capabilities.