‘The Rise of Pop Culture-Inspired Travel in 2024’

Pop Culture Travel Set to Double in 2024 with Younger Generations Leading the Trend

A recent study conducted by a trip-planning website, TripIt, indicates that pop culture-inspired travel is expected to double in the upcoming year, with a particular emphasis on the younger generations driving this trend. Pop culture trips can include anything from attending a concert in another city or country to visiting filming locations of favorite movies or TV series, known as “set-jetting.”

In a survey of 1,000 Americans, TripIt found that 40% of participants are planning pop culture trips in 2024, compared to 22% in 2023, suggesting a burgeoning trend among U.S. travelers.

The research also uncovered a connection between income levels and the likelihood of embarking on pop culture escapades. Individuals earning less than ,000 per year were found to be more inclined to plan a pop culture trip, with lower-income individuals showing a greater interest compared to higher-income individuals.

Pop culture travel is not just a solo adventure; it’s a social experience. Around 86% of respondents expressed a desire to share their pop culture travel experiences with friends or family, indicating the communal aspect of these journeys. Having a travel companion significantly influences the decision to take a pop culture-inspired getaway, with nearly half of participants highlighting the importance of shared experiences.

Music emerges as a key motivator for pop culture travel, with concerts and music festivals topping the list of activities attracting travelers. Additionally, pop culture trips are taken to experience sporting events, visit locations from movies or TV shows, and explore viral social media spots.

Iconic tours like Taylor Swift’s Eras Tour are driving travel plans in 2024, with many respondents expressing an interest in attending such events. Festivals like Coachella and Lollapalooza also appeal to a wide range of age groups, from Gen Zers to Boomers.

Travelers who experienced pop culture trips in the past year overwhelmingly found that the memories made during their trips lived up to the hype. Reasons for this included creating envy-inducing experiences for friends, capturing great content for social media, and acquiring unique merchandise during the trips.

Overall, pop culture-inspired travel is on the rise, with younger generations leading the charge in exploring the world through the lens of their favorite music, movies, and TV shows. This trend is expected to continue to grow in the coming year as more travelers seek out unique and memorable experiences.